Privacy Statement

Introduction

Assistly.chat is committed to protecting personal data and handling it in a transparent, fair, and secure way. This Privacy Statement explains what personal data we collect, why we use it, the lawful bases we rely on, how long we keep it, who we share it with, and the rights you have under the General Data Protection Regulation (GDPR), the UK GDPR where applicable, and related data protection laws.

Controller and Contact Details

For personal data processed through this website and the Assistly.chat service, Assistly.chat acts as the data controller unless we are processing data on behalf of a business customer. You can contact us about privacy matters at privacy@assistly.chat.

Information We Collect

We collect personal data that you provide directly to us, including your name, email address, password, company details, billing details, support requests, contact form messages, and account preferences. We may also collect technical and usage information, including IP address, browser type, device information, log data, cookie identifiers, pages visited, and interactions with our website or service.

When you use Assistly.chat to create or operate a chatbot, we may process chatbot settings, uploaded or scraped business content, chat messages, conversation history, lead/contact details submitted by visitors, and related analytics. Please do not submit special category data unless it is necessary and lawful for your use of the service.

How We Use Your Information

• To create, verify, secure, and manage your account.
• To provide, operate, maintain, and improve Assistly.chat and its chatbot services.
• To process subscriptions, billing, invoices, payments, and plan limits.
• To respond to support, contact, and sales enquiries.
• To send service emails, security notices, account updates, and important operational messages.
• To monitor usage, prevent abuse, detect fraud, protect security, and troubleshoot issues.
• To understand website performance and improve the user experience, where permitted by law and your cookie choices.
• To comply with legal obligations and enforce our rights, agreements, and policies.

Lawful Bases for Processing

• Contract: to provide the service you request, manage your account, and process subscriptions.
• Legitimate interests: to secure and improve our service, prevent abuse, respond to enquiries, and understand basic service performance.
• Consent: where we ask for consent, such as optional analytics cookies or certain communications.
• Legal obligation: where we must keep records, respond to lawful requests, or comply with tax, accounting, or regulatory requirements.

Customer Data and Chatbot Visitors

If a business customer uses Assistly.chat to operate a chatbot on its own website, that customer is generally the controller of personal data submitted by its website visitors, and Assistly.chat acts as a processor for that data. The customer is responsible for giving its visitors appropriate privacy information and ensuring it has a lawful basis for using the chatbot. We process that data according to the customer's instructions and to provide, secure, and support the service.

Cookies and Analytics

We use essential cookies to make the website and service work, including authentication and security cookies. We may use analytics cookies or similar technologies to understand how visitors use the website, but only where permitted by law and your consent choices. You can learn more in our Cookie Policy.

Sharing Personal Data

We only share personal data where necessary for the purposes described in this statement. This may include hosting and infrastructure providers, database and storage providers, email delivery providers, payment processors, analytics providers, customer support tools, professional advisers, and authorities where required by law. We do not sell personal data.

International Transfers

Some providers may process personal data outside the United Kingdom or European Economic Area. Where this happens, we use appropriate safeguards where required, such as adequacy decisions, standard contractual clauses, data processing agreements, or equivalent lawful transfer mechanisms.

Data Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this statement, including to provide the service, maintain security, resolve disputes, comply with legal obligations, and enforce agreements. Account and subscription records are normally kept while your account is active and for a reasonable period afterwards. Billing, tax, and legal records may be retained for longer where required by law.

Your GDPR Rights

Depending on your location and the circumstances, you may have the right to access your personal data, receive a copy of it, correct inaccurate data, request deletion, restrict or object to processing, request portability, withdraw consent, and object to direct marketing. You also have the right not to be subject to a decision based solely on automated processing where that decision has legal or similarly significant effects.

To exercise your rights, contact us at privacy@assistly.chat. We may need to verify your identity before responding. If your request relates to a chatbot operated by one of our business customers, we may direct you to that customer or assist them in responding to your request.

Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, disclosure, or destruction. No online service can be guaranteed to be completely secure, so you should use a strong password and keep your account credentials confidential.

Children

Assistly.chat is intended for businesses and is not directed to children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can review and delete it where appropriate.

Contact Us

If you have questions, concerns, or complaints about this Privacy Statement or how we handle personal data, please contact us at privacy@assistly.chat. You may also have the right to lodge a complaint with your local data protection authority.